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 Black Catholic News

Telling "our" Good News Through the Media!
by Ronald Landfair

My presence on local radio for the last five years has been more deliberate. While serving as a guest on the local urban affairs talk radio program for the mid-Michigan area, the host and I struck up a friendship that has since occasioned me the opportunity to serve as his regular guest-host. When not pre-empted by the local college football presentation, I normally do between 12-15 shows per year. That then, is 12-15 opportunities to showcase Catholic interests, persons and programs that might otherwise go unnoticed. I have been privileged to have both our current Bishop and former Bishop, Catholic Charities and numerous other representatives of the Church as my guests. Such presence is of undeniable value-it is our responsibility to use the media in such fashion.

Perhaps in a nutshell then what Bishop Povish is getting at generically , is that one of our largest failures in the arena of Black and African-American ministry specifically (my italics) is our failure to seize and utilize the media to tell our stories. We must publish, we must write, we must script, we must direct. To be sure, there are some fantastic works out there. The Society of the Divine Word, Enduring Faith, African-American Spirituality by Fr. Bede Abram are great works, and sources thereof, but where is our presence in our local media markets? Where is our presence in our national media? Most markets have public or local community affairs broadcast of some kind-are we present there?

As Black and African-American Catholics, we must become our own storytellers of our own faith experiences. We must use existing works as well as developing new inroads and opportunities for the media exploration of our stories. If we have indeed, "Come this far by faith", then we must be willing to tell any and everyone who will listen, in as many mediums as possible.

Ronald is the Director of Black Catholic Ministry and Multi-Cultural Initiative Projects for the Diocese of Lansing. He has worked extensively in the fields of radio, television and print, and is a national and international speaker and presenter on various subjects. He is currently at work on a book called "Ministry, Media and Marketing in the New Millennium". Ron is the creator of the national event:" Blood of the Martyrs-MLK Jr. Blood Drive".

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